April has been a difficult month in the Irish motor industry with Covid-19 restrictions persisting. However, the demand for cars in Ireland is not slowing down, with a positive increase in new car registrations recorded in the past year. The Society of the Irish Motor Industry (SIMI) reported that 55,207 new cars have been registered this year compared to 50,138 for the same period in 2020.
To help consumers on their car buying journey to find their perfect car, Help Me Buy A Car powered by Sweep was introduced to the marketplace. Helpmebuyacar.ie is a new website where our motoring experts do the research on behalf of car buyers and provide them with the best car options on the market that best fit their needs from our trusted dealer network.
The month ended on an optimistic note with the government’s latest announcement that click and collect services will return Monday week and dealerships showrooms can return on May 17th.
Over the past month, we’ve recorded a high volume of new users and app usage among our predominately used car platform. With the high level of optimism in the motor industry as well as the pent- up demand for cars, we predict customers will be returning to showrooms in large numbers and increased car sales will be reported in the coming weeks.
Here’s what the data tells us: